Social media day

13th of May 2019

Programme

Invest in your channels

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10.00 – 12.00

Tallinn Art Space, T1

Your company has a Facebook page but you’re not quite sure how to benefit from that? All your other channels (e-mail, newsletters, Twitter, blog, Youtube etc.) are not beneficial enough but advertising somewhere else is too expensive? You’re wondering if you can ever increase your customer base through the channels you control? Come and listen to why investing in your own channels is more profitable than regular advertising!   

“Push your clients! They want it more than you”

Pavel Borevich (RUS)

CEO – Gradus

Pavel is an entrepreneur, consultant, and a speaker on business topics. His articles are published in Commercial Director and Executive webpage and his clientele consist of brands like Otto Group, Tork, Militzer etc.

“Brand ambassadors in new media and how they may help you”

Grigory Fedorov (RUS)

CEO – Millenial’s Media, Your Career Services

Grigory also known as Greg Mustreader is one of the most popular bloggers on Telegram in Russia, founder, and CEO of Millennials’ Media Group and Your Career Services. He was among the first in Russia to start Telegram channels and has gained 300 000 subscribers there since (with millions of monthly views). He has advertised many prominent brands like Yandex, PepsiCo, KPMG, Mars, Sberbank etc. and also has a popular podcast “Terminal reading” and a Youtube channel “Book person”. 

Visual marketing

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13.00 – 15.00

Tallinn Art Space, T1

Your company has lot’s of news but nobody cares? Countless people land on your home page but leave without asking anything? Maybe they are looking for photos and videos that your competition is offering but you’re not? Do you suspect that they want to see not read? Visual marketing seminar brings to you practical examples from here and elsewhere how to create visually attractive content just like that.  

“Make boring interesting again!”

Nils Kajander (FIN)

Partner – BOND

Nils has made a giant leap over the Gulf of Finland, to re-locate in Tallinn, now running BOND’s latest studio here – alongside Helsinki, London, and Dubai. Working as a one global design agency: doing brands, technology and spaces, fused into one. His a multidisciplinary creative with nearly 20 years of experience in the fields of marketing communications, branding, design and digital. Past and present clientele consisting of global brands and local start-ups alike, from car brands to creativity festivals, from breweries to banking.

Jesper Bange (FIN)

Founder and partner – BOND

Jesper is one of the founding partners of the international design agency BOND, where he works as a Designer. Before founding BOND, he also worked for instance as a Senior Design Specialist in Nokia’s brand team and as a designer for fashion brand Diesel in Italy. Jespers work has won numerous awards, such as the D&AD Award, Type Directors Club, New York Award, Art Directors Club Europe Award, Rebrand 100 Global Award etc. Additionally, his projects have been featured in a variety of international publications such as Creative Review, The Type Directors Club Annual and Computer Arts.

“How a 106-year-old freshened up & became an attractive media”

Teija Sääksmäki (FIN)

Sales Director – E.Ahlström

Teija is a developer of concepts in the restaurant industry being E.Ahlström’s Sales Director and an entrepreneur. She is inspired by all the beautiful, functional and enthusiastic things that make people feel good and enjoy themselves together with food. Teija looks at the world through visual glasses and believes that there is great power in working together.

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