Neuromarketing day

15th of May 2019

Programme

Neuromarketing seminar

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10.00 – 12.00

Tallinn Art Space, T1

Are you tired of guessing if your ads are catching attention? You don’t believe in advertising agencies or extra senses? You’re interested in a more scientific point of view but neuromarketing is too complicated? Do you want to know what kind of ads really affect the human mind and emotions? Do you want to try how an eye tracker and an EEG work? Come and be a part of the harmonic symbiosis of cognitive science and marketing.  

“The human brain: marketings final frontier”

Dr. Nikolaos Dimitriadis (GRC)

CEO – Trizma Neuro

Nikolaos is an award-winning communications professional, educator and consultant. He is the author of the books “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” and “Advanced Marketing Management: Principles, Skills and Tools.” He has worked with international brands like IKEA, IBM, Coca-Cola, Nestle, Pierre Fabre, Raiffeisen Bank etc. He is the CEO of Trizma Neuro and the Regional Director of The University of Sheffield International Faculty. Nikolaos is a strong advocate of brain-based solutions to business challenges.

Matteo Venerucci (SRB)

Chief Neuromarketing Officer – Trizma Neuro

Matteo is a cognitive psychologist and expert in decision-making process and timing of it. He studied at the University of Rome La Sapienza and has a Master’s degree in statistics applied in Neuromarketing from University Tor Vergata Rome. He is the founder of Brain Propaganda, the first Neuromarketing agency in Serbia and a member of the Ergonomic Institute of Ancona. He’s clientele consist of international brands like Banca Intesa, Emirates, Lindt, Grey MENA etc. and he has collaborated with research agencies like GfK and Kantar. 

“Neuromarketing – what’s in it for me and why should I care?”

Robin Gurney (GBR)

Director – TIPTOP Insights

Robin Gurney has been a digital marketing consultant since 1997 and living in Estonia since 2004. He has created and sold two internet marketing agencies and along the way advised hundreds of brands, agencies and government departments.
Through www.neuromarketingtips.eu he also curates and shares neuromarketing and other “persuasion science” insights to help brands & agencies sell more. He also writes about applied neuromarketing for a number of publications including Director magazine in Estonia.

Neuromarketing workshop

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13.00 – 15.00

Tallinn Art Space, T1

Neuromarketing workshop will demonstrate and analyse the results from testing video and print ads. You will have the rare opportunity to see in real time how and what kind of results will neuromarketing techniques bring. If you want to start producing as good or even better ads than Budweiser, this workshop is just for you. 

“How neuromarketing really works: concepts, measures and tech”

Dr. Nikolaos Dimitriadis (GRC)

CEO – Trizma Neuro

Nikolaos is an award-winning communications professional, educator and consultant. He is the author of the books “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” and “Advanced Marketing Management: Principles, Skills and Tools.” He has worked with international brands like IKEA, IBM, Coca-Cola, Nestle, Pierre Fabre, Raiffeisen Bank etc. He is the CEO of Trizma Neuro and the Regional Director of The University of Sheffield International Faculty. Nikolaos is a strong advocate of brain-based solutions to business challenges.

Matteo Venerucci (SRB)

Chief Neuromarketing Officer – Trizma Neuro

Matteo is a cognitive psychologist and expert in decision-making process and timing of it. He studied at the University of Rome La Sapienza and has a Master’s degree in statistics applied in Neuromarketing from University Tor Vergata Rome. He is the founder of Brain Propaganda, the first Neuromarketing agency in Serbia and a member of the Ergonomic Institute of Ancona. He’s clientele consist of international brands like Banca Intesa, Emirates, Lindt, Grey MENA etc. and he has collaborated with research agencies like GfK and Kantar. 

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