Programme
Neuromarketing seminar
10.00 – 12.00
Tallinn Art Space, T1
Are you tired of guessing if your ads are catching attention? You don’t believe in advertising agencies or extra senses? You’re interested in a more scientific point of view but neuromarketing is too complicated? Do you want to know what kind of ads really affect the human mind and emotions? Do you want to try how an eye tracker and an EEG work? Come and be a part of the harmonic symbiosis of cognitive science and marketing.
“The human brain: marketings final frontier”
Dr. Nikolaos Dimitriadis (GRC)
CEO – Trizma Neuro
Nikolaos is an award-winning communications professional, educator and consultant. He is the author of the books “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” and “Advanced Marketing Management: Principles, Skills
Matteo Venerucci (SRB)
Chief Neuromarketing Officer – Trizma Neuro
Matteo is a cognitive psychologist and expert in decision-making process and timing of it. He studied at the University of Rome La Sapienza and has a Master’s degree in statistics applied in Neuromarketing from University Tor Vergata Rome. He is the founder of Brain Propaganda, the first Neuromarketing agency in Serbia and a member of the Ergonomic Institute of Ancona. He’s clientele consist of international brands like Banca Intesa, Emirates, Lindt, Grey MENA
“Neuromarketing – what’s in it for me and why should I care?”
Robin Gurney (GBR)
Director – TIPTOP Insights
Neuromarketing workshop
13.00 – 15.00
Tallinn Art Space, T1
Neuromarketing workshop will demonstrate and analyse the results from testing video and print ads. You will have the rare opportunity to see in real time how and what kind of results will neuromarketing techniques bring. If you want to start producing as good or even better ads than Budweiser, this workshop is just for you.
“How neuromarketing really works: concepts, measures and tech”
Dr. Nikolaos Dimitriadis (GRC)
CEO – Trizma Neuro
Nikolaos is an award-winning communications professional, educator and consultant. He is the author of the books “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” and “Advanced Marketing Management: Principles, Skills
Matteo Venerucci (SRB)
Chief Neuromarketing Officer – Trizma Neuro
Matteo is a cognitive psychologist and expert in decision-making process and timing of it. He studied at the University of Rome La Sapienza and has a Master’s degree in statistics applied in Neuromarketing from University Tor Vergata Rome. He is the founder of Brain Propaganda, the first Neuromarketing agency in Serbia and a member of the Ergonomic Institute of Ancona. He’s clientele consist of international brands like Banca Intesa, Emirates, Lindt, Grey MENA
Other Tallinn Marketing Week days
Tallinn Marketing Week price
Seminar pass
1 freely chosen seminar
3 experienced speakers
A day full of exciting ideas
Week pass
- 7 International seminars
- 3 Workshops
- 5 days full of marketing!