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Business 2 Business day

14th of May 2019


B2B: Account-based marketing


10.00 – 12.00

Tallinn Art Space, T1

Do you feel that tending many little clients is more costly than one big client? Want to know how to land big and valuable companies and double your profits? Come and listen to entrepreneurs who have been there and done that!

“Stay LinkedIn your business (LinkedIn as account management tool)”

Jana Bártíková (CZE)

Founder and author – Linked Akademie

Jana worked 15 years at managerial and top-managerial positions in international retail companies like Rossmann, Baltika and Christian Dior Perfumes. Since 2013 she has been an entrepreneur, consultant, mentor, and lecturer. She helps companies, entrepreneurs and freelancers to grow their business and sales using LinkedIn.

“Creative for B2B marketing. Does it work?”

Pavel Targashin (RUS)

Partner – Fistashki

Pavel has been a social media partner for brands in Fistashki for over 10 years. His clientele includes brands like Burger King, IQOS, HP, Mars etc.

“3 must-have tips for account-based marketing to drive your business success”

Piruza Harutjunjan (EST)

Business Development Lead – Proekspert

For the past three years, Piruza has been the business development lead at Proekspert. Within these years Proekspert has entered into four new markets, acquired new business opportunities through the adaption of design thinking and data science which led to a 58% growth in revenue. Such growth was a result of highly targeted account-based marketing. 

B2B: Support your sales with content workshop


13.00 – 15.00

Tallinn Art Space, T1

You use many channels for content marketing but the content itself seems to be dry and unattractive? Do you want to know how to create content that meets your client’s needs and stimulates sales? You’re interested in how to deliver that intriguing material to your clients? B2B: Support your sales with content workshop will take you on a journey to change through real examples. All your questions will be answered!

“A starter kit for B2B content creation”

Paula Savonen (FIN)

Partnership team leader – Differo

Paula is responsible for Differos key customers, strategic support, content design, and creation. She has a solid background in international and sustainable business, strategic communications and marketing. Her specialties are leadership & coaching, content marketing, storytelling & writing etc. Paula has a M. Sc. in forest economics and marketing from the University of Helsinki and BBA in marketing communications from Haaga-Helia University of Applied Sciences.

Nadja Huotari (FIN)

Content strategist – Differo

Nadja plans and executes digital marketing campaigns and activities for Differos customers. She has a wide marketing background from Finance and IT-sector. Nadjas specialties are marketing automation, social media, marketing analytics, search engine optimization, and content marketing. She has a M.Sc. in marketing from Aalto University School of Business. 

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